Who We Are
Currently, the cultural and creative industries (CCIs) generate annual global revenues of US$2.25 trillion and exports of over US$250 billion, providing nearly 30 million jobs worldwide and employing more people aged 15−29 than any other sector. The CCIs can even make up to 10% of GDP in some countries. The creative economy, constituted by these sectors, has thus become a major driver of development and trade strategies in developed and developing countries alike.
UNESCO defines the cultural and creative industries as those that produce and distribute cultural goods, services or activities with cultural content that convey ideas, symbols and ways of life. This applies to cultural or artistic expressions communicated through words (literature), sound (music, radio), images (photos, TV, films), movement (dance, theatre) or objects (sculpture, painting, design) and in any format (live, print, audiovisual, digital).
While artists have always created their works in arts sphere for ages, serious approach to arts management is not a well established practice in most parts of the developing world, Africa included, leading to the under-performance of this critical sector. For artists to engage their creativity fully, it is necessary that art managers get the business skills essential for managing the sector more productively.
Our active learning approach incorporates current learning theory with advanced facilitation tools and techniques to unleash the human potential that exists in organisations. We are constantly moving individuals and teams past engagement to enlightenment and to a collective call to action.
Three key objectives drive all we do:
- Enhancing the effectiveness of individuals
- Improving the performance of the cultural and creative industries
- Supporting higher productivity in nations