Who We Are

Will to Win Global is a personal development firm whose passion is to help you own your tomorrow. We use proven methods to help you realize your highest dreams and aspirations and to reach your fullest potential so you can live more fruitfully, more effectively, and more abundantly.
Our training involves active learning, which incorporates current learning theory with advanced facilitation tools and techniques to supercharge your life and help you soar. Through the training, you’ll be able to amplify who you are and face life with greater confidence.

Our latest addition, The Personal Excellence Masterclass, has two tracks: one for busy professionals and the other for ambitious entrepreneurs. The Masterclass uses a 3-step process designed to help them free themselves from the trap of the daily grind and to prioritize what really matters so they can enjoy a quality, fulfilling life.

Our Mission

To bring out the best in people through transformational training grounded on our core values of continuous learning, the pursuit of excellence, and outstanding performance.

Meet our performance improvement professionals

David Waweru has broad experience in business and enterprise development; is the Chief Learning Officer at Will to Win Global and also the Founder of Booktalk Africa. He has been a Director of the state corporation Kenya Copyright Board and served in the Steering Committee of the PRIEDE Project of the Ministry of Education. As a member of the EU/UNESCO Expert Facility on the Diversity of Cultural Expressions, David has provided technical support to the governments of Uganda and Tanzania in their Quedrinniel Periodic Reporting.

David is one of very few entrepreneurs in Africa to have started and built up an independent trade book publishing business in Africa. He founded it in the midst of Kenya’s worst financial crises in 2000 and built it to surpass industry standards by becoming profitable in just over four years. His business has reached over 5 million people in Africa and around the world with life-changing personal development and leadership books.

His company has published some of Africa’s top brains and leaders like H.E. Prof. Anyang’ Nyong’o, H.E. Prof. Kivutha Kibwana, Rev. Dr. Timothy Njoya, and Hon. Justice James Ogoola. A Nobel Laureate, presidents, prime ministers, cabinet ministers, chief justices, and top business leaders in the East African region have given keynote addresses in his company’s book events. David has been a columnist at Kenya’s leading newspaper, the Daily Nation, and has been featured widely in the country’s leading TV stations – Citizen TV, NTV, KTN, KBC, and K24 – speaking on the importance of entrepreneurs in the economy.

He is a Certified Trainer with Personality Style at Work (PSAW) and Personify Leadership, both in the USA.  He has conducted training and consulted widely for the Association for the Development of Education in Africa (ADEA) based within the African Development Bank, United States Agency for International Development (USAID), AECOM International, Global Reading Network, and the Education Development Center in Massachusetts, USA. He is the creator of The Personal Excellence Masterclass, a program designed to help busy professionals and ambitious entrepreneurs win at work without losing in life.

David holds an MBA degree from Curtin Graduate School of Business, Curtin University in Perth, Western Australia. His articles on education, entrepreneurship, and leadership have been published widely in leading newspapers and international magazines.

Caroline Muinga Is a Certified Trainer with Personify Leadership in USA. She trained as, and was formerly, a Careers Adviser in London, UK where she facilitated career-centred training across East and South London. Caroline also worked for the New York State Assembly and served as Secretary to the Chair of Committee on Libraries and Education Technology. She is an Associate Trainer at Will to Win Global.

Caroline is passionate about empowering young people to adapt and thrive in a complex and fast-changing world. She serves in her community as a youth leader and mentor. She has given motivational talks in the US, UK, Kenya, and Uganda.

Caroline holds an MA in English Literature from Royal Holloway, University of London. She also trained in Careers Information Advice and Guidance at the National Careers Service (UK).

“Whether you think you can or you think you can’t, you’re right.” –Henry Ford